Durability - Reinforced heel and toe

Does a sock wear out equally?

As you probably guessed the answer is No, it’s not the case. Uneven stress on the sock’s fabric is created by friction. If you notice, socks usually wear out in the same spots.

The key areas, where the stress is more intense, are indeed toe and heel. Owning socks with a reinforced toe and heel substantially prevents that they wear down unevenly and extends their lifespan overall, reducing the need for repair or exchange.

The purple seal luxury socks - 100% cotton, made in Italy, made to measure

By adding protection only in these specific places, socks don't lose their moisture wicking properties which, as discussed earlier, are the pillars of a sock’s function.

Also, it doesn't take away from the look!

In future articles we discuss some easy hacks that reduce the amount of friction, prolonging the life of your sock.

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